Bingo’s waste free Australia goals
In 2018 Bingo came to RIFLE MEDIA with a challenge. How do we tell the story of a family run company, known for skip bins, with a passion for delivering Australia and its community into a waste free future. RIFLE MEDIA develop an illustration style that was quirky, fun and accurate, highlighting the Bingo personality, their complex operations and vibrancy while telling the story of the circular economy.
In 2019 we approached the project from a different angle. After working with Bingo closely for 12 months we understand their waste-management world, we understand their passion and their desire to do good for all Australians. The Bingo business model isn’t all about the here and now. It is about the future and looking after tomorrows outcomes today.
Our conceptual theme was ‘From this, To that’ looks to translate this journey. Seeing products that seem to be at their end of life, transformed into sustainable outcomes.
The Sustainability section of the Annual Report was transformed into an A5 Mini Booklet again in 2019, further extending the life of the Annual Report beyond the initial release.