Medibank Private IPO

RIFLE MEDIA was thrilled to be a part of the 2014 IPO team for the listing of Medibank Private that raised over $5.6 billion for the Federal Government, in the second largest IPO on record in Australia at that time.  

Being a very important Commonwealth asset for sale, the project timeline was well planned and commenced with logo designs for the promotion of the Share Offer. The selected design was then built on to create the brand assets, photography and Prospectus design. The Prospectus designs included input from several stakeholders including the Federal Government, Treasury, Medibank, JLMs, Vision Australia and representatives from non-English speaking backgrounds.

At the conclusion of the project the Federal Government was very pleased with the overall outcome. “This process has been so successful because of the professionalism of everyone associated with the sale.”

  • Brand development
  • Design and typesetting 
  • Photography art direction
  • Stock photography search